Just to Clarify: Stories are the Last Mile in Big Data
The point is simple. Data is not the target. Data is not the answer. Data is not the insight.Rather, data is the enabler for the real target: Insight that is communicated to the right person at the right time, in the right way. And although the above story is short, it is clear, clean and to the point. And it is aimed at a business problem that can be addressed through the appropriate analysis of the data and, just as important, the appropriate communication of the message.
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