January 2009
“Top 15 countries, by Internet population: 1. China: 179.7 million 2. United...”
– Graph: Internet Population Distribution | PSFK
1 tag
Fring Integrates Last.fm Into Its Mobile VoIP... →
includes social elements
Social networks = 10% of UK Internet traffic
Hitwise - Hitwise United Kingdom Newsletter - January 2009
CMO Council: Marketers Should Be in Charge of... →
2 tags
“Featured in InSightings 2009™ are six macro trends forged from discontinuity:...”
– Pulse - Shopping Trends
1 tag
“An application component can certainly complement a mobile program, but all...”
– iMedia Connection: The shortcomings of mobile apps (page 2 of 2)
1 tag
“A smart object is simply any physical object that includes a unique identifier...”
– 2009 Horizon Report » Four to Five Years: Smart Objects
The history of the Internet →
1 tag
“Most Forms of Advertising are Predicted to Decline in 2009. Not Mobile.”
– Most Forms of Advertising are Predicted to Decline in 2009. Not Mobile. - iMedia Connection Blog
1 tag
“a person’s influence progressively diminishes as the degrees of separation...”
– The HBR List 2009 - The Dynamics of Personal Influence
2 tags
Orange selects Ad Infuse to do three-screen Ads →
Ad Infuse’s “adInMotion” platform will allow Ads to be sent across Web, TV, and Mobile, in a personalised fashion. Privacy will also be maintained, even though the Ads are being personalised.
2 tags
Pioneering Research for an In-Store Metric
Forrester Research has also cited in-store marketing pilots that led to a 15 to 60 percent boost in sales, depending on the location, season and item
A consoritium of dozens of CPG manufactures and retailers banded together in 2007 through the In-Store Marketing Institute to create a new joint initiative called Pioneering Research for an In-Store Metric (PRISM). They selected Nielsen as the...
Yahoo! Recommendations
Yahoo! Music reports that two-thirds of the music videos it shows are not the ones users originally chose; instead, they’re the videos Yahoo! serves up afterward.
Jupiter Research - Site and Network Navigation
Site and Network Navigation
Although 57% of online users said they navigate their favourite sites from the home page, leading sites report that two-thirds of their traffic arrives deep in the site from search engines.
The perfect content page design should blend navigation with promotion and dedicate more screen real estate (40 to 50%) to that combination than to the content or story itself (20 to 30%) along with UGC...
1 tag
“Palm’s Mojo SDK and start getting beneath the hood of WebOS, a web...”
– WebOS and the missing mobile design pattern…
2 tags
Video - targeting 21st century consumers
Over 25 years, there are three major changes in the network industry that are shaping the behaviour of conumers, broadcasters and advertisers:
The introduction of alternate cable channels
DVR
IP TV
The Rise of Digital Signaged and the Psychology Behind It
2 tags
“Project Canoe, an effort by all six major cable companies in the U.S. to deliver...”
– Project Canoe: Cable Companies Paddle to Catch Up To Google in Targeted TV Ads
“Getting the Facebook Crowd to Spread Your Widgets”
– Getting the Facebook Crowd to Spread Your Widgets - eMarketer
“Now, as usage shifts to social networks, there’s a catch. This is no...”
– Social Networks Are the New Web Portals - BusinessWeek
“Ownership is not as important as it once was.
Very likely, in the near future,...”
– Kevin Kelly — The Technium
“From branchnext, the same company that delivered the personal web scout service...”
– LetMeKnow Launches “Alerts-as-a-Service” - ReadWriteWeb
Zcapes: Where the virtual and physical meet →
<!— /* Font Definitions */ @font-face {font-family:”Cambria Math”; panose-1:2 4 5 3 5 4 6 3 2 4; mso-font-alt:”Calisto MT”; mso-font-charset:0; mso-generic-font-family:roman; mso-font-pitch:variable; mso-font-signature:-1610611985 1107304683 0 0 159 0;} @font-face {font-family:Calibri;...
“Mobile Internet Devices (MIDs) Intel® Centrino® Atom™ If you are looking for an...”
– Mobile Internet Device
1 tag
Two devices are better than one... →
<!— /* Font Definitions */ @font-face {font-family:”Cambria Math”; panose-1:2 4 5 3 5 4 6 3 2 4; mso-font-alt:”Calisto MT”; mso-font-charset:0; mso-generic-font-family:roman; mso-font-pitch:variable; mso-font-signature:-1610611985 1107304683 0 0 159 0;} @font-face {font-family:Calibri;...
“Other nuggets from the study are that Gen Xers are driving DVR usage and to a...”
– Study: Young People Watch Less TV
“While such media buys aren’t revolutionary, they’re probably the...”
– Apps Are the Newest Brand Graveyard
“not only did Facebook Connect provide an interactive look into the thoughts and...”
– Facebook and CNN: The Power of the Social Web Revealed - ReadWriteWeb
2 tags
“Globally, almost 30% of shoppers wait until they are instore to decide which...”
– 70% of purchasing decisions are made in-store- Brand Equity-Features-The Economic Times
“Hulu says it’s careful not to inundate the site with social features....”
– Online TV Sites Battle for Viewers - BusinessWeek
1 tag
Don't forget to include mobile marketing →
• Couponing: Consumers are increasingly opting-in for mobile coupon delivery.
• Content: Offers of free or discounted content
• Social networking: Viral marketing allows companies to shar cool applications and programs.
Three formats dominate — mobile message advertising or primarily text messaging; mobile display advertising; and mobile search advertising
• Paramount Pictures: To help promote...
Facebook accounts for 1 in 22 UK Internet visits...
Traffic reached a new high on Christmas Day 2008, when Britain’s most popular social networking site accounted for 1 in every 22 UK Internet visits. With a market share of 4.65% Facebook’s traffic was up 69% on Christmas Day 2007, and it was the second most visited website after Google UK (8.63%).
1 tag
“Over 95 percent find a service that automatically synchronizes this data from an...”
– Confused consumers hang up on advanced cell phone features
1 tag
“1. Creating Meaning. Millennials yearn to make a difference. Many find it hard...”
– Millennial Marketing: How Marketers Can Connect With Millennials
1 tag
“Some 61% of those questioned said they stopped using a mobile application if...”
– BBC NEWS | Technology | New phone features ‘baffle users’
2 tags
“According to the survey, nearly 40 percent of holiday shoppers walked out of...”
– When Holiday Shoppers Lose Patience Retailers Lose Significant Sales According to Motorola Survey
New West Technologies -::- Resources -::- Overview
2 tags
Virtual performers mix with live audiences →
French “augmented reality” firm Total Immersion has developed a version of its technology that lets audiences interact with and move among virtual live performers during product demonstrations and other presentations.
2 tags
UK networks join forces to reach shoppers →
British out-of-home digital media owners Avanti Screenmedia and Streetbroadcast are teaming up to sell airtime on their screens as a joint package.
2 tags
“New Research Shows that 57% of UK Viewers Time-Shift TV Content”
– Redback: YouGov_Survey_05_19_08
Lessons from Obama’s Social Media Campaign
1. Laddering support through tiers of engagement 2. Empowering super users 3. Providing source materials for user-generated content 4. Going where the people are 5. Using tools people are familiar with 6. Ensuring that people can find your content 7. Mobilizing supporters through mobile devices 8. Harnessing analytics to constantly improve engagement activities 9. Building the online operation to...
Social media lessons from the Obama campaign
Start early
Build to scale
Innovate where necessary; do everything else incrementally better
Make it easy to find, forward and act
Pick where you want to play
Channel online enthusiasm into specific, targeted activities that further the campaign’s goals
Integrate online advocacy into every element of the campaign
...
1 tag
Mobile enterprise opportunities in 2009 (part 2) -... →
I pointed out two areas where I think mobile matters for the workforce. The first is in social enterprise applications, the second is SOHO (‘freelancer’) apps. obiles are essential tools, as most freelancers already know. With smartphones, freelancers can potentially operate their whole business from their pocket. Whilst freelancers will invariably try to find things for free, if they...
2 tags
“A key part of this multi-channel strategy has been the rise of personalisation....”
– Guest comment: Online retail in 2009 — Digital marketing news | Digital marketing events at Netimperative
1 tag
500 Million Apps Downloaded via the Apple App... →
Apple has now disclosed that over 500 million applications have been downloaded since launch.
Since launch, each months download numbers have worked out to around 2.1 million per day. In the 42 days since the last landmark announcement (300 million, on December 5th), over 200 million apps have been downloaded, meaning December pulled in approximately 4.76 million downloads each day. It makes...
1 tag
“Of course, at GetJar we’re working to make direct-to-consumer a big business....”
– GetJar Developer Blog » Get downloads. Get paid.
1 tag
“cut costs by repurposing their 30-second TV spots in new and different ways on...”
– Boon for Billboards - Advertising Age - MediaWorks
2 tags
Comment - What do consumers really want from... →
“UK Media Survey Reveals Media Giants, Speech Radio, Friends and Family Count...”
– UK Media Survey Reveals Media Giants, Speech Radio, Friends and Family Count More Than Ever in a Web 2.0 World | Ketchum
“too much innovation today is based on non-disciplined approaches (ad hoc,...”
– MediaPost Publications - Senior Marketers: Research, Innovation Key In ‘09 - 01/14/2009
1 tag
“The idea is that the DiSO Dashboard would be a place to read, write, manage,...”
– Could This Be Your All-in-One Social Network? - ReadWriteWeb
IBM Debuts "Virtual Mirror" Kiosks For Hair and... →