December 2008
Invent-a-Game: Kids Design Online Game For Cash... →
Best Buy http://www.debaird.net/blendededunet/2008/12/2008-best-buy-15-challenge-with-youth-venture.html
Dec 31st
“Using Mobile to Raise Brand Awareness In-game mobile ad network operator...”
– Mobile Marketing Magazine:
Dec 31st
1 tag
Economist.com - Demand for mobile phones will grow... →
FROM the world’s poorest countries to the very richest, the demand for mobile phones will not be derailed by tougher economic times. Globally, subscriptions will swell by 8%, bringing the total to some 4 billion worldwide. In the developed world growth will be spurred by the need to upgrade to ever more powerful, internet-enabled phones, while in emerging economies heavy investment in...
Dec 31st
1 tag
“Avoid burst pipes by text Published by Ewan on Saturday 27th December 2008,...”
– Avoid burst pipes by text | Mobile Industry Review
Dec 28th
2 tags
“But the principal mode of accessing Twitter is via mobile, which precipitates...”
– HubSpot: Most Users Discovered Twitter in 2008 - MarketingVOX
Dec 27th
1 tag
PART 1: 50 Youth Marketing Trends for 2009 by... →
and http://www.slideshare.net/mobileyouth/part-2-50-youth-marketing-trends-for-2009-by-graham-brown-mobileyouthorg-presentation?type=powerpoint
Dec 23rd
1 tag
One in Six Use Only Cell Phones at Home: Discovery... →
Dec 21st
1 tag
“The GSM Association has recently settled on a common format (single wire...”
– NFC Could Hit Primetime Following Regulation
Dec 21st
Success stories in mobile engagement →
Mobile is the most personal consumer device — always in the pocket, on the hip or in the purse. The consumer is individually accessible, the marketing value proposition can be tailored, unique and, perhaps, at an even closer proximity to the conversion point — a sale. And, despite the challenging retail climate, it is great to see that major retailers and brands recognize the...
Dec 21st
The Light Agency
The Light Agency is a developer of mobile CRM and loyalty platforms and was incorporated in 2002. It founded the first mobile savings club SHOP SCAN SAVE® together with Sainsbury’s at Jacksons in 2004 and since October 2007 it operates SHOP SCAN SAVE® via PayPoint terminals in more than 20,000 UK outlets. The Light Agency has worked with global brand owners such as Unilever, Procter and Gamble,...
Dec 21st
2 tags
The Impact of Social Media on Purchasing Behavior
Brands and marketers should use social media websites and word‐of‐ mouth techniques to activate purchase intent. Six out of ten (60%) people reported that they are likely to use social media websites to pass along information they receive online. Seven out of ten (70%) consumers have visited social media websites such as message boards, social networking sites, and blogs to get information....
Dec 21st
1 tag
Online consumer behaviour today
Online shopping is maturing. There has been an emergence of many niche e-commerce sites, with both home shopping firms and high street retailers supplementing their traditional operations online. This has led to an increase in popularity of the online retail channel with growth of 40% predicted for online sales in 2008. Additionally, the profiles of visitors to shopping and classified websites are...
Dec 21st
Generation C
Gen C is a mindset covering digital creatives aged 10-35
Dec 18th
2 tags
“Perhaps next year, we’ll see more apps that help us better organize, if...”
– Social Media in 2009: Our Predictions and Desires - ReadWriteWeb
Dec 17th
2 tags
“Google UK Industry Head-Retail Paul Frantz, added: “The downturn in the...”
– UK Shoppers Flock to ‘Net before Christmas - MarketingVOX
Dec 17th
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““Thought for the morning: Every 10 days Facebook grows a Twitter.” Facebook...”
– Thought for the morning: Every 10 days Facebook grows a Twitter. - FriendFeed
Dec 17th
2 tags
“Beem is Mobile Sense’s first mobile payment solution to be brought to market,...”
– Introducing Beem | Mobile Industry Review
Dec 14th
2 tags
Mobile Future
Mobile Future 1. Mobile messaging to defy economic downturn 2. Less developed regions to fuel peaks in SMS activity 3. China fuels MMS uptake 4. Personalisation comes of age 5. Mobile marketing and advertising surges ahead 6. Mobile internet overtakes PC based internet use 7. Focus on mobile security increases as mobile commerce comes of age 8. The digital youth drives changes in communication 9....
Dec 10th
1 tag
“Deloitte estimates that as at the end of October 2008, mobile phone penetration...”
– Deloitte UK | The state of total mobile in the UK: October 2008 | The Digital Index - Deloitte LLP
Dec 10th
The Implicit Web: Last.fm, Amazon, Google,... →
personalisation
Dec 8th
2 tags
“referring to digital OOH as “the fourth screen,” with television,...”
– iMedia Connection: 5 rules for successful digital out-of-home advertising
Dec 8th
“revolution doesn’t happen when society adopts new tools - it happens when...”
– http://uk.youtube.com/watch?v=LlqU1o3NmSw
Dec 4th
1 tag
Mobile Phone Designed for Children Set to Launch... →
Dec 4th
2 tags
“Generation Xers—Americans between the ages of 32 and 43—are plugged in and glued...”
– Generation X Marks a Sweet Spot - eMarketer
Dec 3rd
2 tags
“A November article in Ad Age detailed efforts to use the connections between...”
– Learning to Work with Social Networks - eMarketer
Dec 3rd
1 tag
Texters Are Young, Techy, and Shop Online -... →
Dec 3rd
rich mobile experience - mobile trends
Trend 1 - Persistance Trend 2 - Push Trend 3 - Browser APIs Trend 4 - Embedded Web Trend 5 - MIDP Bridging Trend 6 - Helper Functions Trend 7 - Better Javascript http://www.slideshare.net/pgolding/real-time-mobile-web-v02-presentation?type=powerpoint
Dec 2nd
2 tags
“the future of media is being split into two streams: one that consists of raw...”
– With Twitter, a Desperate Need for Context - GigaOM
Dec 2nd
2 tags
“Power.com bills itself as a “Meebo for social networking” of sorts, allowing you...”
– Power.com: The Next Massive IM and Social Networking Aggregator?
Dec 2nd
“Pret A Manger go contactless”
– Retail Technology Newscast
Dec 2nd
“Five Years From Now, Media Will Be Totally Intangible Books, Boxed Software,...”
– Five Years From Now, Media Will Be Totally Intangible - Advertising Age - Steve Rubel
Dec 1st
1 tag
“The Mobile Marketing Association (MMA) has completed a Mobile Attitude and Usage...”
– MobiAD » Mobile Advertising News » Mobile Attitude & Usage Study Released
Dec 1st