Diana's Tumblelog
Microsoft Courier makes Apple Tablet look silly

Think of it like a notebook for drawing, writing, keeping stuff and sharing, only it’s all digital.

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SWEATSHOPPE, The Landing (remove technology from the frame of the screen and let it live in the physical space)

Interactive technology that enables people to essentially “paint” video onto any surface

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Piers Fawkes’ Future Trends 09 Presentation - PSFK

1. Industry Peers and Professionals Lists
2. Expert Lists
3. Recognize and Reward Customers Lists
4. Niche Lists
5. Employee Directory Lists
6. Political Campaign Lists
7. Location Based Lists
8. Event Attendees and Live Tweeters Lists
9. Self Serving Lists
10. Promote Your Affiliation Lists

Carriers used to control everything, and now the tables have utterly turned

apps could reach across to nearby users for information, rather than push the phone’s circuitry to its limits by grabbing GPS coordinates and parsing data from the Web.

Smartphone apps could, for instance, recognize when a doctor is in the building, and alert him if another person nearby had dialed 911.

This idea, labeled “the third cloud” by David P. Reed of MIT, underscores the most profound change for smartphones currently coming to the market — namely, that they need not communicate with the carrier at all.

“Carriers used to control everything, and now the tables have utterly turned,” Dr. Lippman said. “That’s what’ll make the future so interesting.”

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Trivial Pursuit experiment - Who's smarter than who?

trying out the online trivial pursuit game

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amazing visualisation by uniqlo designer

Enjoying the Wonderwall

The visualisation is amazing!

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Apple App Store passed 100k apps... yet very few apps are actually used

Actually 20k apps are actually used (meaning installed and kept on people’s iPhone). This number may grow with our user base, but it is a clear indicator that only 20% of all apps are actually raising interest.

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With MSN Redesign, The Torch Passes Officially To Social Nets

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First, let me apologize. I said last week that this week I was going to write about ways people are finding to cut through the social media clutter, and surface quality from all the quantity; wouldn’t you know that real life — the one without keyboards — intervened.

In the real world, as it is in social networking these days, quantity won. First, there was Halloween. Then the lice infestation (the less said about that, the better), and finally there was the matter of the (hopefully not devastating) roof collapse at one of my children’s schools over the weekend — which left precious little time to solicit ideas about the quality vs. quantity debate. Please email me your ideas and I’ll get to that next week.

And you’d better do it fast, because the ways to access social content just increased by a factor of one — a big one, with Microsoft’s MSN.com announcing that it, too, will allow users to access their social nets from the MSN home page. While the news has certainly gotten the headlines that a portal with monthly traffic of 100 million warrants, in fact, MSN is the last of what used to be the portal world’s Big Three to do so. In case you haven’t noticed (ha! as if that were possible), Yahoo has transformed its home page into being all about Y!ou! AOL, meanwhile, has offered these features for a while.

But with the jumping of MSN on the social media bandwagon, the passing of the torch is complete. The portals had to concede to social networks — just as, back in the day, the original, proprietary online services had to concede to the Web, and allow their subscribers to access it. (Yes, kiddies, there was a time when AOL and the Internet were two separate things that didn’t connect at all.)

But this is different than what happened back then. While that was about letting people access more content, this is about evening out the score among different types of content. As is so often the case, it also involves things like social nets that weren’t even imaginable in the mid-1990s. The moves by AOL, MSN and Yahoo put all content, social or otherwise, on a level playing field on a customized, personalized basis to a broader audience than had access before. If you value the comments from your friends about the World Series as much as you do a news feed from ESPN, these new, socialized portals have your number. Not to quote from the overblown Yahoo campaign, but it’s a home page that only makes sense to you.

This is good, and not just for the portals. As I was writing this column, and, therefore, finally setting up my Facebook and Twitter accounts on all of these portals just to see how each went about it, two things occurred to me: one, that I never go to portals anymore, and two, that my two home pages have become, over time, my Gmail account and Tweetdeck. That’s great, but perhaps a bit too customized. A merger between professional content and the not-so-professional (and inherently more random) is better.

One thing that will be interesting to watch is how this affects traffic going forward; sometimes it feels like more and more Web content of all stripes is being collapsed into a few central places from which it can all be accessed; we choose the entry point and take it from there. That’s an overstatement to an extent, but there you have it.

For the portals, this is a defensive play; it’s basically too late for them to invent their own social nets, so they have to team up with the leaders in the field to protect their metrics. However, for the main social networks, it’s another driver for their membership ranks and their engagement. It’s the ultimate expression of the fact that, on the Web, if it’s not partly social, it’s not worth squat.

10 people recommend this article.

One comment on “With MSN Redesign, The Torch Passes Officially To Social Nets “

  1. Elizabeth Cottrell from Riverwood Technologies
    commented on: November 04, 2009 at 9:21 PM
    How well I remember the days of head lice and school issues (but thankful your children weren’t hurt in the roof collapse!)…I love that you shared them.

    Thanks for the insight on power plays among the big online companies, and I’m looking forward to anything you can do to help tame the social media information overload.

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Microsoft’s MSN.com announcing that it, too, will allow users to access their social nets from the MSN home page.

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Touchscreen users are younger

Touchscreen Users Younger

Smartphones in general and touchscreen devices specifically tend to be more popular among younger users, comScore said. While 38.8% of all mobile subscribers (age 13+) are under age 35, 51.4% of smartphone users are in this age cohort, as are 57.7% of touchscreen device users.

Does this mean a change in texting behaviour?

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Mobile coupon usage to reach $6b by 2014
04 November, 2009 11:02 print this article

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Mobile coupon redemption value to approach $6bn globally by 2014, says research

A new report from Juniper Research, forecasts that consumer usage of mobile coupons will generate close to $6 billion globally in retail redemption value by 2014.

Juniper Research’s new report - ‘Mobile Coupons & NFC Smart Posters: Strategies, Applications & Forecasts 2009-2014’ - cautions that user apathy amongst the wider public, as well as lack of willingness to change and learn a new method of making financial transactions are potential stumbling blocks. This is despite NFC trial results which show very high levels of user acceptance.

“Marketers can use the mobile device as the ultimate personal marketing channel. It is almost permanently switched on and physically with the consumer. This makes a great opportunity for brands and marketing agencies to access clients immediately, driving footfall and encouraging an instant decision,” explained Howard Wilcox, Senior Analyst at Juniper Research and lead report author.

Smart posters with embedded NFC tags will bring to life static billboards, creating immediate interaction between potential customers and their prospective purchases. By simply passing their device close to the tag, users can take away a coupon or product information that can result in purchase decisions. 

Further findings from the Mobile Coupons and Smart Posters report include:

  • ARPU from NFC coupons and smart posters will exceed ARPU from NFC payment transactions
  • The vast majority of mobile coupon redemption value will be generated by the Far East & China, Western Europe and North America in 2014 

The report, launched globally today, contains six year forecasting for all the key market parameters including users, redemption rates, values and incremental ARPU for all mobile coupons, NFC coupons and NFC smart posters.

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The Juniper report indicates increasing usage (and impact) of redemption rates, NFC coupons and NFC smart posters.

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Chorus: Social iPhone App Recommendations | Digital Buzz Blog

Meet Chorus, a new iPhone app that helps you sort through the 100,000+ apps to recommend just the ones your closest friends and favorite reviewers are downloading.

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Vodafone 360 - find out all about Vodafone 360 and enter the 360 competition

Vodafone 360 brings together all your friends in one place on your mobile.This contest applies this principle to the real world.

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Crispin Porter spin off agency based on crowdsourcing

At the moment, while V&S is building its own Victors & Spoils website where it can manage all projects, it will be using existing crowdsourcing platforms such as Genius Rocket, InnoCentive, 99Designs. (Each project you see on something like CrowdSPRING will be prefixed with V&S ###).

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